As a designer, my work primarily operates from an empathetic perspective. While maintaining the value for good design, each project is approached through the needs of the client. Though these projects look at how clients can benefit from design work now, it thrills me to explore with them and imagine what could be possible to expand their reach.

Design Process

 
IMG_3583.jpg

Research & Ideation

Every project begins with an assessment of the client’s needs followed by time with my trusty sketchbook. Starting on paper allows me the ability to quickly flow between ideas while working in a range of development.

Untitled-2.jpg

Digital Exploration

After refining sketches, I shift to the computer where I look into the variety of forms that the designs could take. It is in this stage where the color palette is refined. Now, the project’s formats are further established.

Wright Bro. Coffee Cup Medium.jpg

Product Finalization

Once the project has been narrowed to its final state, every nuance and detail is evaluated. After its finalization, the project’s files are ready for delivery and to be implemented for the client.